Video Production Process

Our Video Production Process

Never done this before? Not a problem, at Inner Reflections Image Group you’ll work with experts who specialize in exactly the type of content you want to create. Won your own awards? Congratulations! Let us partner with you to win some more, by applying our successful formula to deliver you a magnificent finished product. Clients are often curious about our video production process. When something is exceptional, everyone wants insight into the ingredients. Below, discover a detailed account of the main steps we apply in making all manner of high-quality videos. Of course, every project is different, and some will not require all the steps outlined below. Client input is essential to striking the right voice, reviews and approvals are built into each of these stages to maximize the impact of our collaboration.

Pre-Production
Client meeting to outline key goals, key messaging, and target audience
Discuss distribution strategy (what are the preferred mediums, e.g. company website, YouTube, social media, etc.)
Review existing client assets (photos, locations, logos, existing footage from past projects, artwork, props, talent, etc.)
Agreement on the budget for the project (this is the determining factor for targeting maximum production value)
Sign the contract
Assign roles (director, writer, creative team)·
Research·
Creative development·
Discuss specific concepts for the video·
Agree on the content, style, and structure of the video·
Write script or treatment (if needed)·
Create and review storyboards (if required)·
Write interview questions (if required)·
Cast the production·
Location scouting·
Pre-interviews talent to elicit comfort and tease out conversational gems·
Rehearsals·
Logistics planning, and scheduling of the shoot·
Obtain certificates of insurance·
Decide on the exact crew and equipment needed
(number of cameras, models of cameras, exact lens package, lighting package audio requirements, special equipment, etc.)·
Agree on all technical specs (resolution, frame rate, aspect ratio, etc.)
Firmly book all crew & equipment
Final phone calls with the client, creative team, crew
Call sheet creation and distribution.

Production
Full staging, involving the crew meeting, unloading the equipment and unpacking it in the shoot location/s
Technical set up of lights, camera, audio, and special equipment (props, teleprompter, drone, camera cars, etc.)
On-camera talent getting performance-ready
Final wardrobe selection
Go Time! “3…2…1…ACTION!”
Filming on all scenes
Transfer and backup all footage, pack up all equipment, exit location
Post-Production
Transfer, input, organize and review all footage
Transcribe interviews (if any)
Video editing
Submit rough cut for client feedback/approval
Motion graphics and titles
Stock footage research and identification (if any)
Music scoring
Sound design
Additional video editing
Submit fine cut for client feedback/approval
Voiceover casting
Voiceover recording
Color correction
Audio mixing
Final output/quality check
Upload the finished video and deliver it to a client
Video distribution/seeding (e.g. YouTube, social media, etc.)

The Video Editing Process
Working with Inner Reflections Image Group is easy, and we customize the process and our service to match your needs, timeline, and workflow, bringing our unlimited creativity to each step. Every project is a little different, but here are the broad strokes of our video editing process.

Step 1: Get A Quote
The first step is to speak to one of our producers to discuss your video editing project. Come prepared with as much information as you can. Your goals, the deliverables you’d like to create, the available footage, and your timeline. We’ll review all the information and get back to you with a plan and cost estimate. We produce high-quality work by a team of professionals, but we strive to keep costs low and efficient.

Step 2: Concepting and Creative Direction
Next, we’ll make a complete plan for your project and develop a strong concept that everyone agrees on. We’ll design an idea that works with your available footage and audience, and start gathering assets. This is also the phase where we start thinking about the art, style, and music, which will inform our writers as they begin to put the story together.

Step 3: Scripting
For most edits, the script comes next. We’ll consult the storyboard, write voiceovers and dialogue, create onscreen titles, and transcribe the existing videos to incorporate the spoken lines into the new concept. Our clients will be able to discuss with our writers and give feedback and suggestions, ensuring your goals are achieved and your brand is correctly represented. A tight and well-thought-out script speeds up the editing process.

Step 4: Collect assets
We’ll obtain the videos, images, graphics, animation, and audio you want to use and convert them into the right format for editing. Organizing hours of video can take some time, but we’ll ensure everything is imported and logged for easy access later.

Step 5: Edit
Now the magic begins. Our editors will load your files into the latest editing software and create the first cut. We put your clips on a timeline, adding transitions and building the narrative, and then export a rough first draft for your approval. We’ll continue to refine the edit until the videos match your vision. We also integrate any video animation and VFX. After this, the cut is considered “locked,” meaning there will be no further changes to the timing and structure.

Step 6: Sound Mix and Color Correction
After the cut is locked, it’s time to apply the finishing touches. A professional sound mixer will apply effects and balance the volume of each sound element, making certain the dialogue is crisp and clear and sound effects and music are perfectly balanced. Color correction and color grading are when we color balance to make your visuals pop on screen and look perfect. At this point, we’ll also add final graphics and any visual effects required for your projects. You’ll approve our final versions, and then it’s time to export and post.

Step 7: Final Exports
We’ll deliver your finished files in the format required for your project, be it a broadcast ad, online YouTube video, preroll, or social media. We’ll use the proper file formats and resolutions, and stay involved until everything goes live. Then, we’ll celebrate a job well done! It was an honor that you chose Inner Reflections Image Group to be your video editing company of choice.

Optional: Testing and Re-Edits
After you release your videos, you may want to test out some new options—new promotions, new messaging, and different lengths and formats. Many of our clients like to continue to develop and edit their videos to ensure the best possible performance and engagement, bringing their ROI to the next level. We closely study the market, such as YouTube engagement, to see the reaction to your video post and get the best results.
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